Who we are
Our Story: From Our Family to Your Shelves
At S.R.I. Sales, we believe that the heart of every Canadian community is its local grocery store. As a family-owned and operated grocery wholesaler, we don’t just move inventory—we build long lasting partnerships. For over 15 years, we have dedicated ourselves to helping independent grocers across the country thrive in an extremely competitive landscape.
What Defines Us
We know that being an independent retailer comes with unique challenges. That’s why we’ve built our business on three core pillars:
Coast-to-Coast Reach: From bustling city centers to remote rural towns, our distribution network ensures that quality goods reach every corner of Canada.
Curated Excellence: We hand-pick our catalog to ensure you have access to the brands Canadians love, as well as unique local and ethnic finds that set your store apart.
The Personal Touch: When you call us, you aren’t reaching a corporate call center. You’re talking to a team that understands the value of a handshake and a kept promise.
Our Mission
To empower independent grocery stores by providing reliable service, competitive pricing, and a diverse product range. We succeed only when your aisles are full and your customers are happy.
"We treat every order like it’s going onto our own kitchen table. That’s the family way."
-Ravinder Plaha Founder, and CEO of S.R.I. Sales Inc.
